Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement
by Dr. Mohammad Rashid, Dr. Manik Batra, Dr. Nimmi Agarwal
This edited volume presents a comprehensive, interdisciplinary exploration of contemporary developments across marketing, finance, healthcare, and sustainability. Comprising twenty chapters contributed by academicians and industry experts, the book offers a balanced integration of theoretical perspectives and practical insights relevant to today’s dynamic and complex business environment.
The book is structured to reflect the evolving nature of modern organizations, where traditional functional boundaries are increasingly interconnected. The marketing section examines emerging trends, including digital transformation, consumer behavior analytics, value-driven strategies, and ethical marketing practices. It highlights how organizations are adapting to changing customer expectations while aligning with sustainable and socially responsible goals.
The finance-related chapters focus on key areas such as financial decision-making, risk management, investment strategies, and integrating sustainability into financial planning. Emphasis is placed on the role of finance in driving organizational resilience and supporting long-term value creation in an uncertain economic landscape.
In the healthcare domain, the book addresses critical issues related to healthcare management, policy, quality improvement, patient-centric care, and the adoption of technology in health systems. It provides insights into how healthcare organizations can enhance efficiency, accessibility, and service delivery while responding to emerging global and local challenges.
A distinctive feature of this book is its strong emphasis on sustainable practices across all sectors. The chapters collectively explore the integration of environmental, social, and governance (ESG) principles, responsible consumption, and sustainable development strategies across marketing, finance, and healthcare.
Designed for students, researchers, academicians, and practitioners, this book serves as a valuable resource for understanding the convergence of these key domains. It aims to foster critical thinking, encourage interdisciplinary learning, and provide actionable insights applicable to academic, professional, and policy-making contexts.
Overall, the book contributes to the growing body of knowledge by presenting diverse perspectives and innovative approaches that address contemporary challenges and opportunities in marketing, finance, healthcare, and sustainability.
About the Author
Dr. Mohammed Rashid holds a PhD in Behavioral Finance from Aligarh Muslim University. His research areas include finance, accounting, Fintech, and Behavioral Finance. He has published papers in Scopus-, ABDC-, WOS-, and ABS-indexed journals. He also holds an MBA in Financial Management and a Master of Commerce. He is UGC NET-qualified in Commerce (2018) and in Management (2020). Dr. Rashid also holds certifications in Financial Modeling, Company Valuation, and Advanced Excel. He completed B.Com from Aligarh Muslim University. He has attended various national and international conferences and workshops organized by ICSSR and UGC.
Dr. Manik Batra is an Assistant Professor in the Sharda School of Business Studies at Sharda University, Greater Noida, specializing in healthcare marketing and digital marketing. He holds a PhD with research interests in healthcare management, Dark Pattern, and data-driven strategic outcomes. He has received prestigious research fellowships from the University Grants Commission (UGC) and Guru Gobind Singh Indraprastha University, recognizing his academic merit and research potential. Dr. Batra has contributed multiple peer-reviewed publications and is actively engaged in academic and industry collaborations at Sharda University.
Dr. Nimmi Agarwal is an accomplished academician in Management with over 19 years of teaching and research experience. She holds a Ph.D. in Management and is UGC-NET qualified in Human Resource Management (December 2010). Currently serving as an Associate Professor at Sharda University, Greater Noida. Her research interests include Human Resource Management, sustainability, and emerging trends in management practices. She has published research papers in reputed national and international journals and has actively participated in various national and international conferences, presenting papers on contemporary management issues. She has also contributed to academic development through workshops, seminars, and faculty development programs, reflecting her commitment to continuous learning and scholarly engagement.
