The rate at which the digital payment systems have evolved has been very high which has
altered the way that consumers interact daily purchases in the groceries industry. In the era
of cash, it has now become a haven of Mobile wallets, UPI payments, QR code scans and
card-less payments. This is not a technological one but a more basic change in consumer
psychology, convenience issues and trust in electronic ecosystems. The introduction and
greater usage of digital payment media have been an outcome of a mix of elements: state
policies that promote the adoption of cashless economies, emergence of innovation in the
fintech sector and the proliferation of mobile mobile phones and the net. Digital payment
has also offered new dimensions of consumer behaviour particularly in regard to groceries
industry where the transactions are routine, small in magnitude as well as highly routine.
Speed has become more of an issue among the customers, security and convenience of
transacting as compared to normal bargaining or use of cash. This has also been facilitated
by the ease of payment impulse buying, the loyalty of persons to the store who have a
digital payment mechanism and a greater urge to buy in organized retailers. Simultaneously,
Online payments have made it less painful to make a transaction, it is easy to be more
transparent about household expenditure, and a feeling is created of power amongst
consumers who are more in charge of their spending. This research paper go deep inside the
opportunities and challenges of the usefulness of online payment system on the buying
behavioural culture in the grocery purchasing market. On the one hand, digital payments
establish efficiency, trust and shop experiences modernized but contrarily, they are
concerned with data privacy, excess dependence on technology, etc. and consumers not in
the digital world.
The research will aim at providing a detailed explanation of the ways in which digital
payments are not only a financial tool but a cultural factor to rediminish the grocery
business in India and the globe in general since the research will examine consumer trends,
tastes and changing behaviour.
Chapters in this book
- 1. A STUDY OF WORK SCHEDULES ON WORK-LIFE BALANCE AMONG HEALTHCARE PROFESSIONALS
- 2. A STUDY OF INTERVENTION OF AI IN BUSINESS AND SUSTAINABLE INNOVATION
- 3. ROLE OF DIGITAL WALLETS IN FINANCIAL EMPOWERMENT: INSIGHTS FROM MIDDLE-AGED DELHI- NCR RESIDENTS
- 4. A STUDY OF CORPORATE SOCIAL RESPONSIBILITY OF SELECT INDIAN COMPANIES
- 5. INTEGRATION, CHALLENGES, AND FUTURE DIRECTIONS OF SUSTAINABLE PRACTICES IN FINANCE AND MARKETING
- 6. ROLE OF PERCEIVED RISK ON ADOPTION OF MOBILE WALLET: FACTORS INFLUENCING CONSUMER TRUST AND USAGE
- 7. GROWTH AND DETERMINANTS OF E-COMMERCE IN INDIA: AN EMPIRICAL STUDY
- 8. DECODING THE FUTURE OF HEDGE FUNDS: QUANTITATIVE MODELS VS. CONVENTIONAL APPROACH
- 9. THE USE OF DIGITAL PAYMENTS MEDIA AND ITS IMPACT ON CONSUMER BEHAVIOR
- 10. A STUDY OF ACADEMIC PRESSURE AND COPING STRATEGIES AMONG MARGINALIZED STUDENTS
- 11. AWARENESS TOWARDS PRADHAN MANTRI BHARTIYA JANAUSHADHI PARIYOJANA AMONG URBAN YOUTH
- 12. EXPLORING THE HEALTH IMPLICATIONS OF OVER-THE-COUNTER (OTC) MEDICATION
- 13. GIG ECONOMY IN INDIA: A SYSTEMATIC EXPLORATION OF WORKER EXPERIENCE, INEQUALITIES AND SOCIAL PROTECTION FRAMEWORKS
- 14. IMPLICATION OF DIRECT AND INDIRECT TAX IN INDIA
- 15. SUSTAINABLE ADOPTION OF AI IN HRM
- 16. CONSUMER TRUST AND PERCEIVED SECURITY IN ONLINE SHOPPING PLATFORMS
- 17. ANALYZING THE IMPACT OF HERD MENTALITY ON INVESTMENT PATTERN IN INDIA: A BEHAVIOURAL FINANCE PERSPECTIVE
- 18. CORPORATE SOCIAL RESPONSIBILITY (CSR) IN THE TATA GROUP
- 19. THE USE OF DIGITAL PAYMENTS MEDIA AND ITS IMPACT ON CONSUMER BEHAVIOR IN GROCERIES
- 20. DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT
Abstract
Keywords
[Digital Payment Systems Consumer Behaviour Grocery Retail Industry UPI Mobile Wallets Fintech Innovation Impulse Buying Data Privacy
Chapter information
| Chapter title | THE USE OF DIGITAL PAYMENTS MEDIA AND ITS IMPACT ON CONSUMER BEHAVIOR IN GROCERIES |
|---|---|
| Author(s) | Anjali Gupta, Shubham Srivastava | Sharda School of Business Studies Sharda University Greater Noida |
| Book title | Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement |
| Book Doi | https://doi.org/10.67103/IRG.SVC.2026.9788168516441 |
| DOI | https://doi.org/https://doi.org/10.67103/IRG.SVC.2026.9788168516441.19 |
| Publication date | July 10, 2026 |
| Access | Restricted access |
| Copyright | © 2026 IRG Press. All Rights Reserved |
How to cite
Anjali Gupta, Shubham Srivastava | Sharda School of Business Studies Sharda University Greater Noida. 2026. THE USE OF DIGITAL PAYMENTS MEDIA AND ITS IMPACT ON CONSUMER BEHAVIOR IN GROCERIES. In: Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement. Book Doi https://doi.org/10.67103/IRG.SVC.2026.9788168516441. https://doi.org/https://doi.org/10.67103/IRG.SVC.2026.9788168516441.19