Restricted access | Chapter | First published July 10, 2026 | Part of Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement

15. SUSTAINABLE ADOPTION OF AI IN HRM

Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement  |  https://doi.org/https://doi.org/10.67103/IRG.SVC.2026.9788168516441.15

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Abstract

This chapter examines sustainable adoption of artificial intelligence in human resource
management (HRM) by arguing that AI should be evaluated not only for efficiency gains but
also for its long-term effects on fairness, transparency, accountability, employee dignity,
privacy, trust, and human oversight. Grounded in sustainable HRM, the discussion shows
that AI can support workforce planning, learning and development, employee access to HR
services, and the reduction of routine administrative work. At the same time, the chapter
highlights major sustainability risks, including algorithmic bias, opacity, surveillance, and
organizational dehumanization. It therefore advances a human-centered and ethics-based
approach to AI adoption in HRM, supported by governance structures, employee voice, risk
assessment, and lifecycle monitoring. The chapter concludes that AI adoption in HRM is
sustainable only when it improves organizational capability without undermining justice,
well-being, legitimacy, and the quality of the employment relationship over time (Lopez-
Cabrales and Valle-Cabrera, 2020; OECD, 2024; UNESCO, 2022; NIST, 2023; Prikshat, Malik and
Budhwar, 2023).

Chapter information

Chapter title SUSTAINABLE ADOPTION OF AI IN HRM
Author(s) Aneesha Singh, Mohammad Salman | Department of Management Sharda University, Greater Noida
Book title Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement
Book Doi https://doi.org/10.67103/IRG.SVC.2026.9788168516441
DOI https://doi.org/https://doi.org/10.67103/IRG.SVC.2026.9788168516441.15
Publication date July 10, 2026
Access Restricted access
Copyright © 2026 IRG Press. All Rights Reserved

How to cite

Aneesha Singh, Mohammad Salman | Department of Management Sharda University, Greater Noida. 2026. SUSTAINABLE ADOPTION OF AI IN HRM. In: Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement. Book Doi https://doi.org/10.67103/IRG.SVC.2026.9788168516441. https://doi.org/https://doi.org/10.67103/IRG.SVC.2026.9788168516441.15

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