Access to affordable medicines continues to be a major challenge for many households in
India, particularly those from lower-income groups. The Government of India introduced the
Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) to make essential medicines
available at reduced prices through Jan Aushadhi Kendras. This study evaluates public
awareness and perception of PMBJP using a descriptive research design and a structured
questionnaire distributed to 100 respondents. Findings reveal that while 59% are aware of
PMBJP’s goal and 55.6% know about generic medicines under the scheme, complete
understanding remains limited. Affordability is the dominant motivator; however, quality
misconceptions, limited outlet presence, and inconsistent medicine availability reduce
regular usage. Healthcare professional endorsement significantly influences consumer trust.
The study concludes that enhanced public education, improved outreach, and stronger
supply chain management are essential for the scheme’s long-term success.
Chapters in this book
- 1. A STUDY OF WORK SCHEDULES ON WORK-LIFE BALANCE AMONG HEALTHCARE PROFESSIONALS
- 2. A STUDY OF INTERVENTION OF AI IN BUSINESS AND SUSTAINABLE INNOVATION
- 3. ROLE OF DIGITAL WALLETS IN FINANCIAL EMPOWERMENT: INSIGHTS FROM MIDDLE-AGED DELHI- NCR RESIDENTS
- 4. A STUDY OF CORPORATE SOCIAL RESPONSIBILITY OF SELECT INDIAN COMPANIES
- 5. INTEGRATION, CHALLENGES, AND FUTURE DIRECTIONS OF SUSTAINABLE PRACTICES IN FINANCE AND MARKETING
- 6. ROLE OF PERCEIVED RISK ON ADOPTION OF MOBILE WALLET: FACTORS INFLUENCING CONSUMER TRUST AND USAGE
- 7. GROWTH AND DETERMINANTS OF E-COMMERCE IN INDIA: AN EMPIRICAL STUDY
- 8. DECODING THE FUTURE OF HEDGE FUNDS: QUANTITATIVE MODELS VS. CONVENTIONAL APPROACH
- 9. THE USE OF DIGITAL PAYMENTS MEDIA AND ITS IMPACT ON CONSUMER BEHAVIOR
- 10. A STUDY OF ACADEMIC PRESSURE AND COPING STRATEGIES AMONG MARGINALIZED STUDENTS
- 11. AWARENESS TOWARDS PRADHAN MANTRI BHARTIYA JANAUSHADHI PARIYOJANA AMONG URBAN YOUTH
- 12. EXPLORING THE HEALTH IMPLICATIONS OF OVER-THE-COUNTER (OTC) MEDICATION
- 13. GIG ECONOMY IN INDIA: A SYSTEMATIC EXPLORATION OF WORKER EXPERIENCE, INEQUALITIES AND SOCIAL PROTECTION FRAMEWORKS
- 14. IMPLICATION OF DIRECT AND INDIRECT TAX IN INDIA
- 15. SUSTAINABLE ADOPTION OF AI IN HRM
- 16. CONSUMER TRUST AND PERCEIVED SECURITY IN ONLINE SHOPPING PLATFORMS
- 17. ANALYZING THE IMPACT OF HERD MENTALITY ON INVESTMENT PATTERN IN INDIA: A BEHAVIOURAL FINANCE PERSPECTIVE
- 18. CORPORATE SOCIAL RESPONSIBILITY (CSR) IN THE TATA GROUP
- 19. THE USE OF DIGITAL PAYMENTS MEDIA AND ITS IMPACT ON CONSUMER BEHAVIOR IN GROCERIES
- 20. DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT
Abstract
Chapter information
| Chapter title | AWARENESS TOWARDS PRADHAN MANTRI BHARTIYA JANAUSHADHI PARIYOJANA AMONG URBAN YOUTH |
|---|---|
| Author(s) | Konjengbam Claynin Singh1 Bony Moirangthem 1 Dr. Himanshi Puri1 | Student Sharda School of Business Studies Sharda University, Greater Noida |
| Book title | Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement |
| Book Doi | https://doi.org/10.67103/IRG.SVC.2026.9788168516441 |
| DOI | https://doi.org/https://doi.org/10.67103/IRG.SVC.2026.9788168516441.11 |
| Publication date | July 10, 2026 |
| Access | Restricted access |
| Copyright | © 2026 IRG Press. All Rights Reserved |
How to cite
Konjengbam Claynin Singh1 Bony Moirangthem 1 Dr. Himanshi Puri1 | Student Sharda School of Business Studies Sharda University, Greater Noida. 2026. AWARENESS TOWARDS PRADHAN MANTRI BHARTIYA JANAUSHADHI PARIYOJANA AMONG URBAN YOUTH. In: Sustainable Value Creation: Integrating Marketing and Finance for SDG Achievement. Book Doi https://doi.org/10.67103/IRG.SVC.2026.9788168516441. https://doi.org/https://doi.org/10.67103/IRG.SVC.2026.9788168516441.11