Cash transactions are difficult to track and often facilitate under-reporting of income under a cash-based economy known as the shadow economy, which further resulted in corruption, black marketing and failure of government welfare initiatives. As a countermeasure to the shadow economy, a cashless economy has been adopted by many countries worldwide. Digital payment is one of the tools in the eradication of corruption & black marketing, and an effective government tool for transferring pensions, financial aid and subsidies straight into the bank accounts of marginalised citizens.
Street vendors are among the most vulnerable, marginalised, and excluded people within the urban informal sector, but they have become a support system for the Lower Income Group and the Medium Income Group by helping them in meeting their fundamental necessities. The National Street Vendor Policy states that 2.5% of city dwellers work as street vendors or hawkers, providing a source of income for crores of urban poor people. The Ministry of Housing and Urban Poverty Alleviation claims that street sellers in India account for 63% of GDP and over 50% of the nation's savings.
By improving internet access, boosting payment system reliability, and providing targeted digital literacy programs, vendors may maximise the benefits of digital transactions
Chapters in this book
- 1. Measuring Reach and Impact of "Ayushman Bharat Scheme" Among Dadri Villagers
- 2. An Exploratory and Analytical Study on Awareness towards Nasha Mukht Bharat Abhiyaan (NMBA)
- 3. An Exploratory Study on the Literacy Level of Girdharpur Community
- 4. A Study on the Smartphone usage Patterns in Girdharpur Village
- 5. Awareness, Participation and Communication Challenges in the New India Literacy Programme (NILP): Evidence from Dadri Village, Uttar Pradesh
- 6. From Campaign Visibility to Social Transformation: Community Awareness of Beti Bachao Beti Padhao in Dadri Uttar Pradesh
- 7. Bridging Educational Gaps through Community Engagement: A Community Connect Initiative in College Tilla, Agartala, Tripura
- 8. Women's Safety Awareness, and Self-Defense Preparedness: A Community-Based Study on Public Safety Practices
- 9. Community-Level Assessment of Awareness, Accessibility, and User Experience of the Pradhan Mantri Ujjwala Yojana: Evidence from Greater Noida
- 10. Digital Payment Adoption among Small Vendors: A Community-Based Field Study
- 11. Measuring Misfortune: A Framework for Identifying and Assessing Advertising in Rural Communities
- 12. Role of Digital Payment on Business Performance: A Study of Street Vendors in a Greater Noida Village — Impact and Adoption Analysis
- 13. Women’s Hygiene and Sanitation Challenges in Rural Areas: Pattern of The Residents of Girdharpur Village, Greater Noida
Abstract
Keywords
Digital payment Cashless Economy Street Vendor Indian Economy
Chapter information
| Chapter title | Role of Digital Payment on Business Performance: A Study of Street Vendors in a Greater Noida Village — Impact and Adoption Analysis |
|---|---|
| Author(s) | Abhinav Sharma, Ambish Raj, Amit Singh |
| Book title | Exploring Grassroot Realties: Insights From Student Led Community Research |
| Editor(s) | Dr. Rajashree Sharma Adhikary, Dr. Mukta Martolia |
| Publication date | June 30, 2026 |
| Access | Restricted access |
How to cite
Abhinav Sharma, Ambish Raj, Amit Singh. 2026. Role of Digital Payment on Business Performance: A Study of Street Vendors in a Greater Noida Village — Impact and Adoption Analysis. In: Dr. Rajashree Sharma Adhikary, Dr. Mukta Martolia (eds). Exploring Grassroot Realties: Insights From Student Led Community Research.