Substance abuse has emerged as one of the most important social and public health challenges affecting young people in India. The increasing consumption of drug and alcohol among adolescents and youth has raised serious concerns regarding physical and mental health, academic performance, social relationships, and overall well-being. Addressing this issue, the Government of India launched the Nasha Mukt Bharat Abhiyan (NMBA) with the vision of creating a drug-free society through a comprehensive approach that emphasizes awareness generation, prevention, treatment, rehabilitation, and active community participation.
This research paper provides an in-depth analytical exploration of awareness levels, perception, effectiveness, and societal response toward NMBA with special emphasis on grassroots communities. The study evaluates how awareness campaigns influence behavioral change and identifies gaps between policy design and actual implementation. The findings highlight that while recognition of the campaign is growing, comprehensive understanding and utilization of its services remains limited
Chapters in this book
- 1. Measuring Reach and Impact of "Ayushman Bharat Scheme" Among Dadri Villagers
- 2. An Exploratory and Analytical Study on Awareness towards Nasha Mukht Bharat Abhiyaan (NMBA)
- 3. An Exploratory Study on the Literacy Level of Girdharpur Community
- 4. A Study on the Smartphone usage Patterns in Girdharpur Village
- 5. Awareness, Participation and Communication Challenges in the New India Literacy Programme (NILP): Evidence from Dadri Village, Uttar Pradesh
- 6. From Campaign Visibility to Social Transformation: Community Awareness of Beti Bachao Beti Padhao in Dadri Uttar Pradesh
- 7. Bridging Educational Gaps through Community Engagement: A Community Connect Initiative in College Tilla, Agartala, Tripura
- 8. Women's Safety Awareness, and Self-Defense Preparedness: A Community-Based Study on Public Safety Practices
- 9. Community-Level Assessment of Awareness, Accessibility, and User Experience of the Pradhan Mantri Ujjwala Yojana: Evidence from Greater Noida
- 10. Digital Payment Adoption among Small Vendors: A Community-Based Field Study
- 11. Measuring Misfortune: A Framework for Identifying and Assessing Advertising in Rural Communities
- 12. Role of Digital Payment on Business Performance: A Study of Street Vendors in a Greater Noida Village — Impact and Adoption Analysis
- 13. Women’s Hygiene and Sanitation Challenges in Rural Areas: Pattern of The Residents of Girdharpur Village, Greater Noida
Abstract
Keywords
Nasha Mukt Bharat Abhiyan Substance abuse rehabilitation
Chapter information
| Chapter title | An Exploratory and Analytical Study on Awareness towards Nasha Mukht Bharat Abhiyaan (NMBA) |
|---|---|
| Author(s) | Kumari Purva, Disha Mondal, Sanjana, Student, Dr. Sonali Srivastava |
| Book title | Exploring Grassroot Realties: Insights From Student Led Community Research |
| Editor(s) | Dr. Rajashree Sharma Adhikary, Dr. Mukta Martolia |
| Publication date | June 30, 2026 |
| Access | Restricted access |
How to cite
Kumari Purva, Disha Mondal, Sanjana, Student, Dr. Sonali Srivastava. 2026. An Exploratory and Analytical Study on Awareness towards Nasha Mukht Bharat Abhiyaan (NMBA). In: Dr. Rajashree Sharma Adhikary, Dr. Mukta Martolia (eds). Exploring Grassroot Realties: Insights From Student Led Community Research.