Restricted access | Chapter | First published June 30, 2026 | Part of Exploring Grassroot Realties: Insights From Student Led Community Research

1. Measuring Reach and Impact of "Ayushman Bharat Scheme" Among Dadri Villagers

Exploring Grassroot Realties: Insights From Student Led Community Research

Abstract

Despite several government welfare measures, rural residents in India continue to face significant challenges in accessing healthcare. Launched in 2018, the Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) seeks to give economically disadvantaged groups access to inexpensive healthcare and financial protection through health insurance coverage. This chapter looks at the Ayushman Bharat Scheme's reach, awareness, use, and perceived impact among the people of Dadri, Uttar Pradesh. Data were gathered from 200 rural respondents chosen by simple random selection using a quantitative survey approach. The results show that although government advertising and media coverage have raised awareness of the program, actual utilisation is still low due to insufficient documentation, a lack of information about empanelled hospitals, digital illiteracy, and complicated procedures. Recipients reported better access to hospitalisation, lower out-of-pocket costs, and increased self-assurance while seeking medical attention. However, the program's efficacy in rural areas is still constrained by a number of operational flaws. To optimise the program's advantages, the chapter suggests bolstering community awareness initiatives, enhancing digital support systems, and improving hospital infrastructure. The results advance knowledge of social welfare implementation and public health communication in rural India.
Keywords

Ayushman Bharat PM-JAY Rural healthcare Awareness and utilisation Health insurance access Beneficiary barriers financial protection

Chapter information

Chapter title Measuring Reach and Impact of "Ayushman Bharat Scheme" Among Dadri Villagers
Author(s) Rittika Rudra, Dr. Rajni Yadav
Book title Exploring Grassroot Realties: Insights From Student Led Community Research
Editor(s) Dr. Rajashree Sharma Adhikary, Dr. Mukta Martolia
Publication date June 30, 2026
Access Restricted access

How to cite

Rittika Rudra, Dr. Rajni Yadav. 2026. Measuring Reach and Impact of "Ayushman Bharat Scheme" Among Dadri Villagers. In: Dr. Rajashree Sharma Adhikary, Dr. Mukta Martolia (eds). Exploring Grassroot Realties: Insights From Student Led Community Research.

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