Every year, numerous new businesses are established, often built around innovative
ideas or novel ways of doing things. While some of these ventures manage to sustain
and grow, many struggle to survive beyond their initial years. The challenges faced by
these emerging companies vary significantly depending on the industry in which they
operate (Napp and Minshall, 2011). Despite the challenges, some businesses achieve
remarkable success and continue to expand over time. There are numerous factors that
can explain why certain companies succeed, including strong financial backing,
effective marketing strategies, skilled personnel, efficient organizational structures, as
well as elements of timing and chance. For those highly successful firms that
demonstrate steady year-on-year growth and strong financial performance, their
success is often the result of a complex interplay of multiple factors rather than a
single reason (Friis, 2012).
Chapters in this book
- 1. Project Renaissance 2026: A Surgical Turnaround Strategy for State-Owned Heritage Retail
- 2. Behavioural Intervention Training for Agra Police – An Action Research Study
- 3. Make in India in Defence Manufacturing: Financial Impact - A Comprehensive Review
- 4. Factors Affecting the Safety Management System During Airport Masterplan Development: A Case Study on Varanasi Airport
- 5. Financial and Institutional Framework for Land Monetisation by Indian Railways Under National Monetisation Pipeline (NMP 2.0)
- 6. The Unfinished Revolution: Panchayati Raj, Rural Governance, and the Road to 2047
- 7. India in Unpol Missions: An Analysis of Leadership Representation, Motivation, and Institutional Preparedness (with Special Reference to Unmiss)
- 8. Semiconductor Manufacturing in India: Assessing Its Impact on Gross Domestic Product and Pathways to Industrial Transformation
- 9. AI-Driven Admission Systems and their Impact on Admission intake and Institutional Diversity: A Review
- 10. Impact of Influencer Marketing on Consumer Financial Product Adoption in India
- 11. Market Entry Strategy and Consumer Demand Analysis for a Startup Venture in the Premium Decorative Lighting Industry in NCR
Abstract
Chapter information
| Chapter title | Market Entry Strategy and Consumer Demand Analysis for a Startup Venture in the Premium Decorative Lighting Industry in NCR |
|---|---|
| Author(s) | Tarun Rana, Sr. IT Support, Topsoe India Pvt. Ltd. | Dr. Swati Bansal, Assistant Professor Sharda University |
| Book title | Confluence of Perspectives: Essays in Leadership, Management and Society Vol.1 |
| Editor(s) | Abhinanda Bhattacharya | Dr. Ruchi Jain Garg |
| Book Doi | https://doi.org/10.67103/IRG.COP1.2026.9788168516410 |
| DOI | https://doi.org/10.67103/IRG.COP1.2026.9788168516410.11 |
| Publication date | July 17, 2026 |
| Access | Restricted access |
How to cite
Tarun Rana, Sr. IT Support, Topsoe India Pvt. Ltd. | Dr. Swati Bansal, Assistant Professor Sharda University. 2026. Market Entry Strategy and Consumer Demand Analysis for a Startup Venture in the Premium Decorative Lighting Industry in NCR. In: Abhinanda Bhattacharya | Dr. Ruchi Jain Garg (eds). Confluence of Perspectives: Essays in Leadership, Management and Society Vol.1. Book Doi https://doi.org/10.67103/IRG.COP1.2026.9788168516410. https://doi.org/10.67103/IRG.COP1.2026.9788168516410.11