Confluence of Perspectives: Essays in Leadership, Management and Society Vol.1

Project Renaissance 2026: A Surgical Turnaround Strategy for State-Owned Heritage Retail

The Revival of Central Cottage Industries Corporation (CCIC)
The Overriding Mandate
Over seven decades, the Central Cottage Industries Corporation (CCIC) has
embodied the guardian spirit of Indian aesthetics. However, as at 2026, the CCIC has
reached a Systemic Inflection Point. Alienated from modern consumers, saddled
with legacy debt obligations, and still following outdated retail principles, CCIC finds
its relevance challenged. Project Renaissance marks the beginning of a 180-day
radical surgery meant to help CCIC transition from being just another "Government
Emporium" to a globally-recognized "Phygital Luxury Atelier."

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